Manny Pacquiao: The Philippines’ Barack Obama?

Not since Lapu Lapu killed the colonizer Magellan (April 27, 1521) has there ever been a fighter like Manny Pacquiao.

Pound-for-pound, at 5’6″, 145 pounds, Pacquiao’s the best boxer in the world.  And he’s 100 percent pure Filipino.

All the traits are there.

He’s so religious he sounds like my mother. (“Believe in God, always pray,” he said at the news conference).  At the same time, the guy fights like a harried cock in spurs ready to bloody you to kingdom come.

And on top of it all, there’s that disarming Filipino charm.  The champ exudes charm.

It’s a formula that makes promoter Bob Arum’s jaw drop.

“He’s got a tremendous personality,” Arum told me after the baseball/boxing press conference (See it on this blog’s  first video entry). “He’s very promotable, and he’s become the best fighter in the world. That’s a dynamite combination.”

Arum should know. He had a piece of Oscar de la Hoya, the one time “Golden Boy” whom  Pacquiao turned into salsa and bean dip last December. Now Arum moves forward with Manny without missing a beat, like he’s  punching a speed bag filled with cash.

When I saw Pacquiao totally dominate De la Hoya, I wondered if Manny would ever reach the kind of media prominence that Oscar did with all his endorsements.

After all, at first glance he didn’t appear to have the same Hollywood-style of Oscar, the smooth-talking LA barrio glamour boy.

I mean, he looked like the kind of Filipino immigrant who you walk by everyday on Muni.

But Arum feels Manny’s potential is far greater than Oscar’s.

“We believe Manny has a bigger appeal worldwide than De la Hoya ever had,” Arum said. “Manny is making an impression on the world that Oscar never did. Oscar’s appeal was more regional and national. Big, but not what’s happening with Manny.”

Arum sees Pacquiao’s popularity set to rise like global warming. On May 2nd Manny moves up in class against the Junior Welterweight Champ Ricky Hatton of the UK. Billed as “The Battle of East and West,” the potential payoff to Pacquiao for the Las Vegas fight? A cool $20 million.

It’s just the beginning for a guy with Pacquiao’s irresistible “Everyman” appeal.

Indeed, the cross-promotion with the Giants was a way to test the broader market along with his ethnic base.

How did “Everyman” mesh with “Every Filipino”? Continue reading Manny Pacquiao: The Philippines’ Barack Obama?

You don’t know Tracy: The mythologizing of Sandra Cantu

Sandra Cantu was buried yesterday. Today is the public memorial.

Don’t you think it’s time to let Sandra, the Cantus and Tracy rest?

Wherever you are in the world, if you’ve been following the Sandra Cantu story in Tracy, Calif., maybe you should  figure out why it means so much to you.

The Sandra Cantu story breaks my heart-in more ways than one.

I’m sorry, of course, for the little girl and her family. I have a family and daughters. I was a coach of many youth teams including little girls Sandra’s age. I knew how dear those girls were to their families. And  I took my responsibilities seriously, protecting and caring for them  as if they were my own.

Sandra Cantu could have been my prized center half-back.

I’m also sorry for Tracy, the town. Just a few years ago I got to know it  like few others.  As a bureau reporter for the major  San Joaquin county paper, Tracy was my beat. I liked the feel of the little city of about 75,000,  primarily  a bedroom community for San Francisco and Silicon Valley. But there was also a core Tracy built around the ranches and orchards. It made for one of the most diverse communities in America. At the base were the ranchers, mostly from old Italian and Portuguese families. Mix in blacks from the South who came west in the ’40s and ’50s; Latinos and Filipinos who have worked the farmland.; Add to that all the new ethnic and economic refugees (the teacher/firefighter families)  from the Bay Area seeking more affordable homes and simpler lives, and Tracy is about as reflective of the New America as it gets. Continue reading You don’t know Tracy: The mythologizing of Sandra Cantu

Be like Jackie: The Politics of Pigment

Just as you remember to pay your taxes today, do remember to pay homage to No.42. Jackie Robinson.

He’s one of the reasons most of us don’t have to pay the tax for being a person of color in this country.

Robinson, of course, broke the color line in baseball.  Breaking the color line in anything is no small feat, whether 62 years ago or today.

Most of us do it in some way in our lives, some more, some less remarkably than others. Look around you. In your office.

Are you the only Asian, Black or Latino in the room? Continue reading Be like Jackie: The Politics of Pigment

As death march ends for Filipino Vets of WWII, a new challenge: Making chicken adobo out of chicken – – – – .

Fil-vet gets first lump sum check

Former U.S. Army Maj. Gen. Antonio Taguba,  representing the VA Secretary, presents the $15,000 “Equity Compensation” check to Alberto Bacani, a 98-year-old Filipino American veteran from Alexandria VA, as Philippine Ambassador Willy Gaa looks on, in the Bataan Day of Valor reception at the Philippine Embassy in Washington.

Bacani received the lump-sum payment from the U.S. Department of Veterans Affairs on April 8, in recognition of his U.S. military “active service” during World War II. The first 195 checks were issued on April 6 to qualified Filipino WWII veterans. More than 26,000 applications have been received by the VA and 766 have been reviewed and completed.
(ACFV photo  and caption by Eric Lachica)

But this is where we must go amok.

Normally, it would bring a tear to my eye: the sight of the modern Filipino American hero Taguba (the man who blew the whistle on Abu Ghraib) presenting the first lump sum check to Alberto Bacani, 98, one of tens of thousands of Filipino American vets who have been waiting their entire lives for the U.S. to pay them their due.

But the lump sum money, without interest, is part of a compromise that doesn’t quite make vets like Bacani whole.

Just wait two years to see if anyone is smiling.

On the whole, one must be happy for the Filipino Veterans of WWII who have been finally remembered in that new $787 billion federal stimulus bill passed by Congress.

But being remembered is one thing. Being shortchanged is another.

Nearly 500,000 Filipino nationals who fought under the U.S. flag during World War II were promised full rights and benefits by Roosevelt in 1941. But they were denied by President Truman in 1946 when with a stroke of the pen any and all promises made to the fighting Filipinos were rescinded.

The vets have had their advocates throughout the years, but community politics was all about the Marcos dictatorship until the early ’80s. After that, however, the aging veterans were the rallying cry of the community. And the fight was for “equity”-not compromise.

Every Congress, the battle would be waged. Every year the vets would be a few votes closer. But every year more vets would die. The stall/attrition tactic finds the number of eligible Filipinos down to about 15,000. Lobbying Congress has been its own death march.

To be included in the stimulus is a real breakthrough of sorts. The vets get something: A lump sum of $15,000 for those who are U.S. citizens; $9000 for non-citizens who are in the Philippines.

It’s just not like the $900 a month pension a normal low-income vet would get until the day he dies.

This lump sum comes with a catch. Continue reading As death march ends for Filipino Vets of WWII, a new challenge: Making chicken adobo out of chicken – – – – .

Opening day a struggle, but Giants’ Lincecum still pride of Filipino American ball fans

Tim Lincecum, or as some Filipino Americans call him, “The Preak,” had a tough go yesterday.

During the first inning when runners reached second and third base, I told a friend of mine, “Oh that’s his white half screwing up.”

Hey, the guy’s half-Filipino, we’ll take credit for the good stuff.

Sure enough, Lincecum got the next batter to swing at a pitch, and struck out the side.  “The Filipino part is still working today, ” I said.  But not well enough. After three innings, the Preak was out of the game.  The Giants still won and that’s what counts.

This year the Giants seem like the most Filipino friendly team in the major leagues.  With Sayang Lincecum  getting his Cy Young tonight ( how’s that for you Tagalog punsters), and with the Manny Pacquiao event on Filipino Heritage night on April 21st, the Giants seem to have discovered what ethnic marketers have known for some time:  Ethnic pride and diversity develops customer loyalty and profits.

I know Gary Radnich (the KNBR talk host and a former colleague of mine from my KRON days)  has expressed how puzzled he is about a boxer being feted at a baseball game. But Pacquiao is the great Filipino-American symbol. A fighter, a champion.  Being in a market with one of the largest Filipino American populations in the country, this  is just a great  p.r. opportunity for everyone. Of course  Pacquiao is  pimping his upcoming  fight, but the Filipino community remains one of the less heralded communities in America. This shines a little much needed light on them.

The Giants great success with a losing team  has always been the fact that they’ve always  approached the business as being more than just baseball.   It’s about the park, and the people who come to it 9 innings at a time, to live their   life vicariously through the achievements of their team. Recognizing the ethnic demographics in the greater community is a great formula that can make  baseball fans for life.

When I’m at a game now,  I see so many Filipino families:  a  mom, dad, two to three kids in tow, all with their gloves. And their garlic fries.

And boy, do they love “The Preak,” who is half-Filipino.

The good half.

Jiverly Wong and Binghamton’s legacy: The birth of the immigrant on immigrant hate crime?

Add Dolores Carbonilas-Yigal to the list of Filipino-Americans to fall prey to massive American gun violence. The 53-year old from Cebu province was one of the 14 who died in that senseless gun attack on an immigration education center last Friday in Binghamton, N.Y.The students of varying ages and ethnicities were learning English on their road to citizenship and truly understanding what it means to be American. Unwittingly, they were to meet it head on. America has become a gun-infested nation plagued by senseless gun violence.

These things are difficult to comprehend. More so if you are Omri Yigal, the bereaved widower, who met his wife the old-fashioned way—as a pen pal. Dolores Yigal recently arrived from the RP and was learning English in order to get a job working with children.

Yigal’s violent death comes just about ten years after the death of another Filipino American, Joseph Ileto, a 39-year-old postal worker in Los Angeles who was gunned down in August, 1999. Ileto’s shooting was only slightly more easy to comprehend. His death was due to the unadulterated hate that emanated from a white supremacist named Buford Furrow, Jr.

On Aug. 10, 1999, Furrow, long a member of an established white supremacist group, shot Ileto on his way to attacking a day care center at the Los Angeles Jewish Community Center.

Prosecutors said Furrow told investigators that Ileto was a “good target of opportunity” to kill because he was a nonwhite and worked for the federal government.

Furrow has expressed no regret for any of his crimes and plead guilty to all counts against him in 2001.

But even with Furrow in prison for life, the beat goes on.

If the white supremacist Furrow represents the anti-diversity idea of death to all non-whites, ten years later we find a new twist.

Omri Yigal and the other immigrant victims in Binghamton last week were murdered by one of them, a fellow immigrant from Vietnam identified as Jiverly Wong AKA Voong.

Who needs white supremacists fearing competition from non-whites? Hate? That’s so old school. This is the new reality, where there’s plenty of competition among everyone in the new moderrn and diverse America.

And plenty of guns to take out your frustration in the middle of an economic downturn.

Emil Guillermo's commentary on race, politics, diversity…and everything else. It's Emil Amok's Takeout!

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