Tag Archives: race politics

Emil Guillermo: Earnest Starbucks gives in to race bullies and no longer encourages baristas to write #racetogether on cups.

I was hoping CEO Howard Schultz would stick to his ideals and stay the course. But I guess, when you’re a corporate enterprise, you can’t go 100 percent on principle if it means you could lose profits by doing the right thing. Ultimately, it’s about shareholder value, and I’m sure Schultz heard from some who weren’t crazy about the idea.

Reports say Starbucks isn’t giving up the initiative. They’re just telling baristas not to use the hashtag  #racetogether on cups.

I know they say they had planned to phase out the writing on the cups. But they would have kept it going if it didn’t blow up in their faces.

Still, they’re not throwing out the baby with yesterday’s old coffee water. They’re moving forward.

I said previously how much I liked the idea.

Small talk actually can lead to better relations. Too often racial hurt comes from micro-aggressions that people of color experience. Positive small talk simply can make people in general more aware of their words.

But I’m in the minority here.

Starbucks says it’s not giving up.

Maybe #Racetogether 2.0 will simply be more of what the company had been doing successfully–public forums for employees and corporate partners who opt-in.

Preaching to the choir always works.

That’s the sad thing about this experiment.  It shows us exactly where we are racially in this country. With our sensitivity levels at new heights, everything is capable of being misunderstood when it comes to race.

Starbucks has learned you can even be dissed for earnestness when no one really wants to make the  effort to have the tiny conversations  we need.


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Sherrod story a racial speed bump, but shows Obama’s preferred passive stance on race

The road to freedom will be much tougher if we all get tossed off-kilter by the road bumps put in our way by conservative media.

FoxOpinion (it is more opinion than news, isn’t it?)  and blogger Breitbart should be ashamed of their tactics.

But the Obama adminstration suffered from a little post-racial knee-jerking, too.

First, assume the truth from FoxOpinion  is always dicey. More so from a conservative blogger. So why  couldn’t someone at the FDA verify the facts with Shirley Sherrod?

 Sure,we want to get to racial nirvana, but it doesn’t have to come at the expense of the truth?

This embarrassment is more on USDA Sec. Tom Vilsack  than Obama, really. Vilsack should know better, but  so should the pres.

I’ve always called Obama the big “race avoider. He doesn’t want to deal with race as an everyday agenda item unless he’s dragged into it and issues are made of his pastor, Skip Gates, Shirley Sherrod.

Obama wants to take us to the next level by  forgetting about race. His is the passive approach. The less he deals with race minutae, the more people see the big picture:  There’s a black man in the White House. Racism? Get over it.

That’s how he wants to drag us to the promised land. But people on both sides don’t want to budge.

The racists are vested as are the race-based. 

Ann Coulter/Jesse Jackson are self-cancelling.

Post-racial thinking?  Race politics in America won’t change until we’re all on the same page.